Overview
What is a Soft Bounce?
A soft bounce indicates an email was temporarily undeliverable despite reaching the recipient's server. Common reasons for a soft bounce include:
Email server is down
Inbox is full
Email is not configured correctly
Mailbox is currently inactive
What is a Hard Bounce?
A hard bounce occurs when an email is permanently rejected either by the recipient’s email server or because the email address is invalid. Common causes include:
Invalid email address
Non-existent domain
Recipient's email server has blocked your emails
Multiple Soft Bounces
If an email address records five soft bounces, it is given a hard bounce milestone. After reaching this threshold, the system will automatically cease sending marketing messages to this address.
Impact on Your Email Campaign
Email deliverability and bounce rates are critical metrics that affect the success of your marketing campaigns. High bounce rates can negatively impact your sender reputation, reducing the overall deliverability of your campaigns. To enhance your campaign's performance, regularly update your email lists and address issues promptly.
By understanding and managing both soft and hard bounces, you can significantly improve the effectiveness of your email marketing efforts.