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📌 Campaigns: Frequently Asked Questions

This article answers commonly asked questions about Campaigns, providing quick solutions and key insights.

Michael Stephenson avatar
Written by Michael Stephenson
Updated over 2 weeks ago

Email Campaigns

Why Can’t I Send Attachments in Bulk or Marketing Emails?

Attachments in bulk or marketing emails are not supported and not recommended due to the following risks:

🔴 Spam Filter Triggers

Attachments (like .exe, .zip, .pdf, .docx) are commonly used to spread malware or phishing content. This makes them a red flag for spam filters, which may block or divert your emails.

📬 Inbox Provider Policies

Major email providers like Gmail and Outlook often throttle or block bulk emails with attachments. Your emails may end up in the Spam or Promotions folders—or not be delivered at all.

⚠️ Sender Reputation Damage

Attachments can increase complaint and bounce rates. Over time, this can damage your domain and IP reputation, hurting your deliverability across all future campaigns—even those without attachments.

🐢 Slower Performance

Large attachments slow down delivery and may trigger rate-limiting by receiving servers, leading to inconsistent or failed sending.

✅ Best Practice

Instead of attaching files, host your content online (e.g., via cloud storage or your website) and include a download link in your email. This is safer, faster, and improves deliverability.

Why is my scheduled email not sending at the expected time, and where can I check my Element site's timezone settings?

The time of your scheduled email will depend on your school's timezone settings. To verify your timezone settings, go to General Settings > School Settings.

For one-time, scheduled campaigns, emails should be sent around the scheduled time. However, Element451 uses a queue system for optimized bulk processing. Once scheduled, emails enter a “Reserved” status, meaning they are in the queue and awaiting their turn to send. Then, they move to “Sending” status as they are actively being delivered.

If you’re experiencing significant delays beyond the expected queue processing time, please contact Live Support for assistance.

What is a "token-based email" in Campaigns?

When sending an email campaign, the Send To field includes an option to select "Token-Based Email." This allows you to send the campaign to an email address stored on the contact’s record. We support the following email tokens:

  • Emergency Contacts Emails [user:emergency_contacts_emails]

  • Guardian Emails [user:guardian_emails]

  • High School Counselor Emails [user:hs_counselor_emails]

  • Identity Emails [user:identity_emails]

Example: If you collect family/guardian data using field grouping or import and do not store the data on separate contact records via a relationship, you can use the Guardian Emails token in the Send To field. For more details on sending campaigns to parents/guardians, review Sending Campaigns to Parents/Guardians.

Important Note: The Send To field supports only a single email address. If the selected token contains multiple emails (such as Guardian Emails), only the first listed email on the contact’s record will receive the campaign.

How can I test tokens and magic links sent in Campaigns before sending?

Check out our help article on testing and previewing Campaigns for our suggestion on this.

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