Milestones are the lifeblood of data in Element451! Milestones are defined as major events in the lifecycle of a user as they relate to higher education recruitment. A milestone marks the first occurrence of a particular event for a person. 

A list of all 19 milestone types is found below:

Created -- user profile is created

Date of Inquiry -- the date the student submitted an inquiry

Application Start Date -- the date the student started the application

Application Submit Date -- the date the student submitted the application

Application Complete Date -- the date the student completed the application

Checklist Complete Date -- the date the student completed the checklist

Application Decision Date -- the date the decision was made

Admitted Date -- the date the student was admitted

Deny Date -- the date the student was denied admission

Withdrawn Date -- the date the student withdrew

On Hold Date -- the date the student was put on hold

Defer Date -- the date the student deferred their admission

Conditional Admit Date -- the date the student was conditionally admitted

Deposited Date -- the date the student submitted their deposit

Enrolled Date -- the date the student enrolled in classes

Interview Date -- the date the student had an interview

Email Unsubscribe Date -- the date the student unsubscribed from emails

SMS Unsubscribe Date -- the date the student unsubscribed from SMS

Visit Date -- the date the student visited campus

Waitlist Date -- the date the student was waitlisted

To see a user’s milestones, go to the tab Profile Info and then click on Milestones on the left-hand toolbar. Here you can see which milestones a user has reached and easily determine, for example, if they have started an application. Each milestone will have additional fields to collect metadata. For the “Application Start Date” milestone, for instance, that information could be which application the user started (i.e. undergraduate or graduate) in addition to the date that the application was started.

You can also manually add milestones to a user’s profile. To do so, click “Add Milestone” and then choose the Milestone Type. Based on the type you choose, you will be asked to fill in additional information.

Milestones are an important aspect of determining funnel stages, a useful way to filter your prospects and applicants. You can learn more about funnel stages here.

Note: Funnel stages are based on the milestone types listed above and in that order. To qualify for a particular funnel stage, a user cannot have any milestones for further stages.

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