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Customize Your Brand Writing Style
Customize Your Brand Writing Style

Define your brand's voice, tone, structure, etc, for content generated by Copilot.

Michael Stephenson avatar
Written by Michael Stephenson
Updated over a week ago

Overview

Element451's Brand Writing Style settings offer a powerful way to ensure that the content generated by Copilot resonates with your brand’s unique voice and communication objectives. By customizing aspects such as tone, voice, and structure, you can create content that aligns with your brand’s personality and effectively engages your audience.

Your Brand Writing Style is applied when Copilot is writing content or generating Campaigns. This article covers how to harness these settings to their full potential.


Accessing Brand Writing Style Settings

To begin customizing your brand’s writing style, navigate to the Brand Writing Style settings within your Element451 General Settings. This section is designed to be intuitive, allowing you to start tailoring your content quickly.

From your profile picture/avatar in the top right corner, navigate to Settings > General > Branding.


Settings

Here's a breakdown of what each setting entails and how they impact your content:

Overall Writing Style

This setting lets you define the general approach your content should follow, ensuring consistency across all communications.

Tone

Choose from tones such as friendly, authoritative, playful, serious, professional, enthusiastic, or helpful. Your choice should reflect how you want your brand perceived when communicating with your audience.

Voice

Similar to tone, but focusing more on the personality projected through your writing. Options include friendly, authoritative, playful, serious, professional, enthusiastic, and helpful.

Point of View

Select from first person (I, we), second person (you, your), or third person (he, she, they) to align with how you address your audience.

Writing Intent

Define your primary goal with each piece of content: inform, persuade, entertain, or motivate. This will help you craft messages that serve a specific purpose.

Language & Vocabulary

Adjust the complexity of your language from formal to informal, and choose the level of complexity and jargon that best suits your audience.

Formatting & Structure

Customize elements like sentence structure, paragraph length, and the use of bullet points to enhance readability and engagement.


Editing Your Brand Writing Style Settings

Manual Adjustment

You can directly type in your preferences for each setting. This manual approach gives you complete control over your brand’s communication style nuances.

  1. From your profile picture/avatar in the top right corner, navigate to Settings > General > Branding.

  2. Scroll down to the Brand Writing Style section.

  3. Click the pencil icon in the top right corner of the section.

  4. Click on any of the style settings to type your preferences.

  5. Click Save in the top right corner.

Infer from Example

You can use the Infer from Example button for a more automated approach. Paste a text sample that embodies your brand’s style, and the system will analyze it and suggest settings that match the example provided. This is particularly useful for maintaining consistency with your existing content.

  1. From your profile picture/avatar in the top right corner, navigate to Settings > General > Branding.

  2. Scroll down to the Brand Writing Style section.

  3. Click the pencil icon in the top right corner of the section.

  4. Click on the Infer from Example button at the top.

  5. Paste your example text in the box and click Infer.

  6. The system reads your text and generates suggested writing style settings.

  7. If it looks good to you, click Use. If you want to try using a different example, paste your new content over the existing one and click Infer. Once you're happy, you can click Use.

  8. Your updated settings will be applied. Click Save in the top right corner.

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