Overview
Utilizing state-of-the-art machine learning techniques, the Bolt Priority Index represents a contact's likelihood of advancing to the next major step in the enrollment funnel. This index categorizes records to help you prioritize those with the highest probabilities.
Calculation of Bolt Priority Score
Element451 calculates prioritization using numeric scores and labels based on the following behaviors and classifications:
Interactions with Email
Interactions with SMS
Interactions with Conversations
Interactions with Events
Interactions with Applications
Interactions with Appointments
Days between key behaviors
Days since last key behavior
Institution type
Institution category
Institution size
Bolt Priority Index Descriptions
Priority Index | Description |
Prime | Very active and likely to take the next step. |
Warm | Active and moving in the right direction. |
Steady | Somewhat active but not close to moving forward. |
Stalled | Somewhat inactive and unlikely to take a step soon. |
Stagnant | Inactive and very unlikely to move forward any time soon. |
Using the Bolt Priority Index
Segments
When creating user segments, you can use the Priority Index to see how each segment performs compared to others. More importantly, this may allow you to identify high-priority students to engage.
Tasks
Combining the utility of task queues with Priority Index information allows you to communicate with high-priority targets promptly. This also provides an opportunity to allocate internal resources in an effective manner.
Campaigns
By leveraging the Bolt Priority Index, you can customize Campaign versions based on a student’s probability of advancement through the enrollment funnel. This means your messages will be more relevant and impactful, increasing the chances of moving students forward in their journey. Harness the power of Dynamic Content to ensure your campaigns resonate with each student, driving better results and fostering stronger connections.
Understanding the Difference: Bolt Priority Index vs. Student Engagement Score
The Bolt Priority Index is a powerful tool that predicts future student behavior, setting it apart from the Student Engagement Score. While the Engagement Score measures current student activity within the Element451 platform, the Priority Index looks to the future.Using artificial intelligence and machine learning, the Priority Index forecasts how likely a student is to move forward in the enrollment funnel. This predictive power allows you to:
Make smarter decisions about where to allocate your resources
Target your efforts where they are most likely to make an impact (students most likely to enroll)
Act with greater confidence in expected outcomes
Although the Priority Index can help you identify at-risk students, its main strength lies in highlighting opportunities. By pinpointing students with a high probability of progressing, you can optimize your recruitment strategies and improve enrollment rates.In essence, the Priority Index turns data into foresight, enabling you to make an impact where it matters most.