‼️ This article has been archived and is scheduled for deletion. Please see the Labels Collection for a comprehensive list of articles related to Labels.
Labels are a way to tag people or segments of people for the following purposes:
Easy sorting and organization
At-a-glance identification
Delivering customized content for communications, sites, and pages
The labels you choose are completely up to you and how your organization refers to people at different stages of the funnel. Examples of labels you might find helpful include the following:
Athletic Recruit
Scholarship Recipient
Music (Instrument)
Deposits (automated based on Milestones using Rules)