Labels are a way to tag people or segments of people for the following purposes:
- Easy sorting and organization
- At-a-glance identification
- Delivering customized content for communications, sites, and pages
The labels you choose are completely up to you and how your organization refers to people at different stages of the funnel. Examples of labels you might find helpful include the following:
- Athletic Recruit
- Scholarship Recipient
- Music (Instrument)
- Deposits (automated based on Milestones using Rules)