Overview
Application completion outreach targets students who have started but not completed their applications—a critical conversion point where institutions lose significant numbers of interested prospects. This initiative transforms abandoned applications into completed submissions by providing strategic follow-up, personalized assistance, and removing barriers during the final stages of the enrollment funnel.
While traditional approaches rely on generic email and text reminders sent days or weeks after application abandonment, Element451's AI-powered Bolt Agents provide immediate, personalized outreach with contextual assistance, dramatically improving completion rates while reducing staff workload through automated relationship management at scale.
The Challenge: A study of over 1.2 million high school students showed that nearly one in four students never finish their college applications. Students drop off due to complex forms, missing documents, technical difficulties, or simple procrastination. Traditional completion campaigns suffer from delayed timing, generic messaging that fails to address specific barriers, and limited staff capacity to provide individual guidance to hundreds of incomplete applications.
The Opportunity: AI-powered completion outreach can reach students who have started but not completed their applications through targeted segmentation, providing personalized assistance that addresses specific barriers, such as questions about the application, missing documents, or technical difficulties. Automated outreach delivers timely reminders for students, while maintaining consistent institutional touchpoints that keep your school top-of-mind as they consider multiple college options.
The Impact: With nearly 25% of students starting but never completing their applications, even modest improvements in completion rates can generate a significant number of additional applications without requiring new lead generation efforts. For institutions that receive thousands of started applications annually, converting a larger percentage of these into submissions can substantially expand the applicant pool and improve enrollment outcomes.
🎯 Goals + Metrics
Metric | Current Process | With Element451 | Why It Matters |
App Abandonment Rate | 25% abandon after starting | Target reduction of ~10% | Lower abandonment = larger applicant pool = increased enrollment potential |
Follow-Up Speed | Within 5 days after abandonment | Within hours with Bolt Agents | Immediate engagement prevents further delay |
Barrier Resolution | Generic advice in mass emails | Specific and personalized guidance 24/7 | Targeted, accessible help removes actual obstacles |
Staff Efficiency | Manual tracking + individual outreach | Automated identification + personalized assistance | Scale personalized support without a proportional staff increase |
📊 ROI Calculator
Example: 4,000 application starts per year, 25% abandonment rate
Traditional Approach:
4,000 starts × 75% completion rate = 3,000 completed applications
Element451 Approach:
4,000 starts × 85% completion rate = 3,400 completed applications
Annual Impact: 400 additional applications × 30% admission rate × 25% enrollment rate = 30 additional enrolled students
Public 2-year:
30 students × $3,600 tuition = $108,000 additional revenuePublic 4-year (in-state):
30 students × $11,600 tuition = $348,000 additional revenuePublic 4-year (out-of-state):
30 students × $30,800 tuition = $924,000 additional revenuePrivate 4-year:
30 students × $43,400 tuition = $1.3 million additional revenue
Cost Efficiency: Automated completion campaigns require minimal ongoing staff time while providing individualized assistance that would be impossible to deliver manually at scale.
🏛 Your Current Process
Most institutions manage application completion through periodic review processes, identifying incomplete applications on a weekly or bi-weekly basis and deploying generic reminder campaigns. While this systematic approach ensures some follow-up occurs, it relies heavily on manual processes and generic messaging that may not address specific completion barriers students face.
Application Monitoring + Identification
Application Monitoring + Identification
Admissions staff regularly export application data from their application platform to identify students who have started but not submitted applications within defined timeframes. This analysis typically occurs on a regular cadence, with staff creating lists of incomplete applications that are segmented by start date, completion level, or program interest.
Challenge: Manual data analysis and list creation delays follow-up timing, while periodic review cycles miss opportunities for immediate intervention when students are most engaged.
Generic Reminder Campaigns
Generic Reminder Campaigns
Staff develop reminder email campaigns highlighting application deadlines, general completion steps, and institutional benefits. These campaigns typically deploy to all incomplete applicants regardless of their specific completion status or identified barriers.
Challenge: Generic messaging fails to address individual completion obstacles, while mass communication lacks the personal touch that encourages immediate action.
Barrier Identification + Resolution
Barrier Identification + Resolution
When students contact admissions offices directly about application issues, staff provide individual assistance with technical problems, missing documents, or process questions. However, this reactive approach only helps students who proactively seek assistance.
Challenge: Many students abandon applications without seeking help, while staff lack visibility into specific completion obstacles preventing submission.
Deadline-Driven Urgency
Deadline-Driven Urgency
As application deadlines approach, institutions intensify reminder frequency and emphasize urgency through countdown messaging, deadline extensions, or priority processing offers.
Challenge: Last-minute urgency tactics may create stress without addressing underlying barriers, while late-cycle interventions provide limited time for meaningful assistance.
🎯 Best Practices
Communication Strategy
Communication Strategy
Immediate Application Start Acknowledgment: Deploy welcoming outreach immediately upon application start, before any abandonment occurs. Once a student begins an application, enroll them in a Bolt Agent Job where an agent acknowledges the application start, provides encouragement, and offers assistance if needed. This proactive approach establishes support from the beginning rather than waiting for problems to arise.
Abandonment Response Timing: For students who abandon applications after starting, deploy follow-up contact within 24 hours. Many students abandon applications not due to disinterest, but because they encounter technical difficulties, don't understand submission requirements, or simply don't know how to complete the final submission steps. Quick response provides technical guidance and procedural clarification while the application process remains top-of-mind.
Graduated Escalation: Structure follow-up sequences with increasing specificity and support. Begin with gentle encouragement, progress to specific assistance offers, and escalate to direct counselor intervention for high-priority prospects who remain incomplete.
Positive Framing: Position outreach as helpful assistance rather than pressure tactics, with messaging tone tailored to each touchpoint. For initial application start acknowledgment, use encouraging language like "Exciting! We see you've started your application—you're on your way to joining our community!" For abandonment follow-up, shift to supportive assistance: "We noticed you started your application—we're here to help you finish." Incorporate these tone guidelines directly into your Bolt Agent Job instructions so agents understand the appropriate messaging approach for each scenario, avoiding deadline-focused urgency that may create additional stress.
Audience Segmentation
Audience Segmentation
Completion Level Targeting: Segment incomplete applications by Application Status Percentage (25%, 50%, 75%) to deploy contextually relevant messaging. Students who have completed 75% require different assistance than those who stopped after entering basic information.
Time-Since-Start Analysis: Adjust messaging intensity based on time elapsed since application start, using the Application Registered Date. Recent abandonment (24-48 hours) warrants gentle encouragement, while longer delays (1-2 weeks) require more specific barrier identification and resolution.
Personalization Tactics
Personalization Tactics
Completion Status References: Acknowledge specific completion progress in outreach messages. "We see you've provided your academic information—the next step is uploading your transcript." This demonstrates system awareness and provides clear direction.
Program-Specific Guidance: Reference intended major or program interest to provide relevant context and assistance. Nursing program applicants may need different document guidance than business students, requiring tailored completion support.
Institutional Connection Points: Highlight previous engagement touchpoints (campus visits, information sessions, recruiter conversations) to reinforce relationship continuity and demonstrate institutional investment in their success.
Advanced Tactics
Advanced Tactics
Barrier Prediction Modeling: Analyze historical completion patterns to identify common abandonment points, enabling proactive assistance before students encounter typical obstacles. Address known problematic application sections with preventive guidance.
Collaborative Family Outreach: For traditional-age students, consider parallel communication tracks acknowledging family involvement in application completion while maintaining student agency in the process.
Completion Incentive Strategies: Offer meaningful completion incentives like priority processing, scholarship consideration, or early housing selection that provide value without compromising admission integrity.
🤖 Element451 Process
Prerequisites
Prerequisites
Strategic Foundation
Define your outreach goals and success metrics (e.g., increase application completion by 15%, convert event invites to registrations, reconnect dormant prospects).
Align jobs with recruitment or student‑success objectives and allocate staff resources for monitoring and approvals.
Target Audience Definition
Identify segments that align with your goal (e.g., prospective students who started an application, admitted students who haven’t registered for orientation, currently enrolled students with midterm grades below 2.0).
Determine which channels (email, SMS, phone) are appropriate for each audience. Use segments and triggers to continuously enroll qualifying contacts
Data and Content Preparation
Ensure that contact records contain accurate email, phone, and demographic data. Validate data during imports to avoid sending messages to invalid addresses.
Gather or create content assets—landing pages, forms, event details, knowledge base articles—that agents will reference or promote.
Step 1: Create Segments and Triggers
Step 1: Create Segments and Triggers
Use Segments to group contacts based on the criteria that matter for your goal. Keep segments as simple as possible—this makes them easier to manage and gives the agent room to personalize. Examples include “Application started, not submitted,” “Admitted, no event attended,” or “Students with GPA below 2.5.” Add Triggers so that new contacts who meet the criteria (e.g., submit a form) are automatically enrolled in the job. Segments and triggers can be used together.
Step 2: Choose a Goal and Actions
Step 2: Choose a Goal and Actions
Determine the goal that signifies job completion. Examples include encouraging application submission, registering for an event, scheduling an appointment, or joining a segment.
Then choose actions (usually one to three per job) that the agent can use to achieve that goal—such as “Promote Application,” “Promote Form,” “Schedule Appointment,” or “Provide Information.” Actions are attempted in order, so layer them strategically: start with the most direct call to action and follow with supportive actions.
Step 3: Draft Instructions
Step 3: Draft Instructions
Write General Instructions describing the purpose, audience, tone, and communication cadence. Include channel preferences and strategic guidance—how to handle questions, reference relevant programs or services, and use soft urgency around deadlines.
Then draft action‑specific instructions that tell the agent how to promote the application, event, or form. Use conditional logic when appropriate (“If the student is from our state, highlight in‑state tuition benefits; if out of state, mention scholarship opportunities”).
Step 4: Configure Approval Settings
Step 4: Configure Approval Settings
Determine whether each action should require human approval. Enable self-approval for low-risk communications and require approval for first contact, payment, or other sensitive tasks. You can set guidelines, such as requiring approval after multiple unsuccessful outreach attempts.
Step 5: Build Your Bolt Agent Job(s)
Step 5: Build Your Bolt Agent Job(s)
Use the Job Builder to assemble your job:
Name the job (e.g., “Encourage Application Submission”).
Select the goal (e.g., “Encourage Application Submission”).
Add the segment(s) and trigger(s) from Step 1.
Choose the actions and arrange them in the desired order from Step 2.
Paste your instructions and action‑specific guidance.
Set a deadline (if applicable) and enable urgent mode when needed.
Configure approval settings and assign reviewers.
We recommend creating two different jobs:
App Start Acknowledgement: Celebrates students who have just started an application and offers support as they continue through the process.
App Abandonment Follow-Up: Encourage students who started an application but haven’t submitted it to complete and move forward.
You can view job templates here.
Step 6: Launch and Monitor
Step 6: Launch and Monitor
Activate the job and monitor its performance from Engagement → Bolt Agents → Jobs. The All Jobs page provides high‑level counts for active jobs, completed goals, and estimated hours saved. The table lists each job’s name, status, total people enrolled, approvals needed, and last action date. You can search for jobs, filter by status, open a jo,b or duplicate/delete it. When viewing a job, remember that the goal cannot be changed after creation; changes to instructions will apply to future actions, but may create inconsistencies if made mid‑stream.
Use the Insights Dashboard to analyze job activity over time, goal completion rates, approval patterns, and time savings. Regularly review your approval queue, respond promptly to agent queries, and refine instructions based on performance. If you need to make significant strategy changes, consider duplicating the job to avoid confusion.
Step 7: Manage Enrollments and Conversations
Step 7: Manage Enrollments and Conversations
You can manually add or remove people from a job at any time. To view all conversations tied to a specific job, use the Advanced Filtering feature in the Conversations Inbox; this helps you spot patterns, common questions or areas where students need additional support. Use these insights to refine instructions, update your knowledge base, and improve the overall student experience.
Example Jobs
Example Jobs
Below are example job configurations and instructions to illustrate how you might apply the above process across different use cases. Adjust the wording and details to fit your institution’s voice and audience.
Encourage Application Submission Job
Goal: Encourage Application Submission
Segment: Students who started but haven’t submitted the application
Actions:
Promote Application – Provide a direct link to continue the application.
Schedule Appointment – Offer to connect with an admissions counselor if the student has questions.
Provide Information – Share deadline reminders and scholarship information.
General Instructions:
You are contacting prospective students who have started but not completed their application.
Begin with a friendly email; if no response after two days, follow up with an SMS.
Use a clear and welcoming tone. Highlight the benefits of completing the application, such as early scholarship consideration.
Use soft urgency around the approaching deadline, but do not pressure.
Action‑Specific Instructions:
Promote Application: Encourage students to finish the application. If they mention needing more time or information, suggest scheduling an appointment to discuss questions.
Schedule Appointment: If the student requests assistance, offer available time slots and remind them of the benefits of speaking with a counselor.
Provide Information: If the student hasn’t responded, send a short message summarizing key deadlines and available resources.
Event Registration Job
Goal: Register for Event
Segment: Admitted students who haven’t attended an admitted‑student event
Actions:
Promote Event – Highlight the upcoming event and include a registration link.
Provide Information – Share details about the event agenda or highlight testimonials from previous attendees.
Schedule Appointment – Offer to set up a personal tour or virtual session if the student can’t attend.
General Instructions:
Contact admitted students who haven’t registered for an event.
Start with a personalized SMS invitation; if there is no response within 48 hours, follow up with an email.
Emphasize the benefits of attending (meeting faculty, seeing the campus, connecting with future classmates).
Use a friendly tone and stress that spaces may be limited to create soft urgency.
Action‑Specific Instructions:
Promote Event: Include a direct link to the registration page. If a student expresses scheduling conflicts, offer alternatives (virtual sessions or future events).
Provide Information: Share additional details like the agenda, transportation options, or testimonials from past attendees.
Schedule Appointment: Suggest a one‑on‑one conversation with a counselor for students unable to attend the event.
Re‑Engagement Job for Dormant Prospects
Goal: Reconnect with Dormant Prospects
Segment: Prospective students who have not interacted with communications in 90 days
Actions:
Make Introduction – Reintroduce the institution and ask about their interests.
Provide Information – Share new program offerings or upcoming events.
Promote Form – Encourage completion of an updated RFI form to capture current interests.
General Instructions:
You are reconnecting with prospects who have been inactive for three months.
Begin with an SMS to reintroduce yourself and ask if they are still exploring options.
Follow up with an email that highlights any new programs or scholarships introduced since their last interaction.
Keep the tone warm and curious; aim to understand what has changed in their college search.
Action‑Specific Instructions:
Make Introduction: Ask open‑ended questions about their interests and gently reintroduce your institution.
Provide Information: Share program updates or resources relevant to their indicated interests (if known).
Promote Form: Suggest completing an updated RFI form to receive tailored information; if they prefer, offer a link to schedule a conversation with a counselor.
Final Thoughts + Next Steps
🚀 Tips for Getting Started
🚀 Tips for Getting Started
Start with a pilot program targeting incomplete applications from a single source or time period, focusing on recent application starts with clear completion tracking. Monitor completion rate improvements, response patterns, and staff workload changes before expanding to comprehensive completion campaigns.
Pilot Phase: Select 100-200 recent incomplete applications to test Agent effectiveness, timing optimization, and barrier identification accuracy before broader deployment.
Measure + Optimize: Track completion rates, response rates to different assistance offers, and staff intervention requirements to refine automated approaches.
Scale Successfully: Once the pilot demonstrates improved completion rates, expand to all incomplete applications while maintaining message quality and personalization effectiveness.
📙 Additional Resources
📙 Additional Resources