Overview
Phone registration requires a publicly accessible Privacy Policy and Terms of Service page that clearly explains how SMS (text messaging) and phone call communications are handled, including how phone numbers are collected, used, and shared.
The samples provided here are intended as a starting point and cover key compliance considerations. However, you should review all policies with your institution’s administration and legal counsel before publishing them on your website.
These sample policies are provided for informational purposes only and do not constitute legal advice. Element451 assumes no liability for the use of this sample language, whether in whole or in part.
📌 Note: Industry best practice is to maintain these policies on separate pages or URLs, even if they may sometimes be published together. Clearly defined and distinct policies tend to achieve higher approval rates during regulatory reviews. If policies are combined on a URL, each must be clearly separated with appropriate titles and headers, and presented as distinct, independent documents.
Sample SMS Privacy Policy
If you already have a section on your website for your school's Privacy Policy, this can be folded into the existing, but items related to SMS messaging should be grouped under a section name titled "SMS Privacy Policy."
For higher approval rates we recceomnded a dedicated SMS and Phone Privacy Polciy URL ourside your other web, email or other proivcy polcies
SMS and Phone Call Privacy Policy
SMS/Text Messaging
[Institution Name] (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information, including information collected in connection with our SMS (text messaging) communications.
Information We Collect
We may collect personal information that you voluntarily provide to us, including but not limited to:
Name
Email address
Mailing address
Mobile phone number
This information may be collected when you:
Complete forms on our website
Submit inquiries or applications
Register for events
Communicate with us directly
SMS Communications
Consent to Receive Text Messages
By providing your mobile phone number and explicitly opting in (for example, by checking a consent box on a form), you agree to receive SMS messages from [Institution Name]. Message and data rates may apply.
Consent to receive text messages is not a condition of enrollment or purchase.
Types of Messages You May Receive
Messages may include both informational and promotional content, such as:
Admissions updates and application status notifications
Event reminders and campus information
Enrollment-related communications
Promotional messages about programs, opportunities, or events
Message frequency may vary. You may receive multiple messages per week depending on your engagement with us.
How You Opt In
You may opt in to receive SMS messages by:
Submitting forms on our website and selecting the SMS consent option
Registering for events and opting into text communications
Providing consent during the application or inquiry process
Communicating with us and agreeing to receive follow-up messages
Information Collected for SMS Communications
When you opt in to receive SMS messages, we may collect:
Your mobile phone number
Your name
Information related to your inquiry, application, or engagement with us
How We Use SMS Information
We use your information to:
Send admissions and enrollment communications
Provide application updates and reminders
Share event information
Send promotional and marketing messages (where consent has been provided)
Respond to inquiries and provide support
Sharing of SMS Information
We do not sell, rent, or share your mobile phone number or SMS consent information with third parties for their marketing purposes.
We may share your information with trusted service providers (such as messaging platforms) solely for the purpose of delivering SMS communications.
Opt-Out of SMS Communications
You may opt out of receiving text messages at any time by replying:
STOP to unsubscribe
HELP for assistance
Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.
Retention of SMS Data
We retain SMS-related information only for as long as necessary to fulfill the purposes described in this policy or as required by applicable law. When no longer needed, we securely delete or anonymize the information.
How We Use Your Information
We may use your information to:
Provide and improve our services
Communicate with you
Process applications and registrations
Respond to inquiries
Comply with legal obligations
Your Privacy Rights
You may request to:
Access your personal information
Correct inaccurate information
Request deletion of your data
To make a request, please contact us using the information below.
You may also opt out of SMS communications at any time by replying STOP.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information.
Contact Us
If you have questions about this Privacy Policy or your data, contact us at:
Email: [Insert Email]
Phone: [Insert Phone Number]
Phone Call Communications
Consent to Receive Phone Calls
By providing your phone number to [Institution Name], you consent to receive phone calls from us, which may include calls made using automated technology, artificial intelligence (AI)-assisted systems, and/or prerecorded or artificial voice messages.
These calls may be made for informational or promotional purposes related to:
Admissions and enrollment
Application status and follow-ups
Event reminders and participation
Programs, offerings, and other opportunities
Consent to receive phone calls is not a condition of enrollment or purchase.
AI-Assisted Calling
Some calls may be conducted or supported by automated systems or AI-assisted technology. These technologies may be used to:
Provide information
Route calls or assist representatives
Deliver prerecorded or partially automated messages
You may request to speak with a live representative at any time during a call, where applicable.
Call Recording and Monitoring
Phone calls with [Institution Name] may be recorded and/or monitored for purposes such as:
Quality assurance
Training and evaluation
Record-keeping and compliance
By engaging in a call with us, you acknowledge and agree that the call may be recorded, where permitted by applicable law.
How We Use Call Information
Information collected during phone communications may be used to:
Respond to inquiries and provide support
Assist with admissions and enrollment processes
Improve our services and communication practices
Maintain records of interactions
Opt-Out of Phone Calls
You may opt out of receiving phone calls at any time by:
Informing the caller during any call
Contacting us using the information provided below
Following any opt-out instructions provided during the call
We will process opt-out requests in accordance with applicable law.
Sharing of Call Information
We do not sell or share your phone number with third parties for their marketing purposes.
We may share information with trusted service providers solely for the purpose of facilitating communications and services on our behalf.
Call Frequency
The frequency of phone calls may vary depending on your interaction with us, including your inquiry status, application progress, or engagement with our programs.
Compliance with Applicable Laws
We strive to comply with all applicable laws and regulations related to phone communications, including the Telephone Consumer Protection Act (TCPA) and other relevant regulations governing automated calls, prerecorded messages, and call recording.
Sample SMS and Phone Call Terms of Service
SMS Terms of Service
By opting in to receive SMS messages from [Institution Name], you agree to the following terms:
SMS Program Description
You may receive SMS messages from us that include both informational and promotional content, such as:
Admissions and enrollment communications
Application status updates
Event reminders and participation details
Student engagement and support communications
Promotional messages related to programs, offerings, and opportunities
These messages may be sent to prospective students, applicants, and current students.
Message Frequency
Message frequency may vary based on your interactions with us. You may receive multiple messages per week depending on your engagement, application activity, event participation, or requests for information.
Opt-In
You may opt in to receive SMS messages by:
Providing your mobile phone number through website forms, applications, or event registrations and selecting the SMS consent option
Submitting an inquiry and explicitly agreeing to receive text messages (for example, by checking a consent box)
Providing consent through other communication channels where permitted
By opting in, you provide express consent to receive SMS messages from [Institution Name], including messages sent using automated technology, AI-assisted systems, and/or prerecorded messages.
Consent to receive SMS messages is not a condition of enrollment or purchase.
Opt-Out
You may opt out of receiving SMS messages at any time by replying:
STOP to unsubscribe
After you send STOP, you will receive a confirmation message and will no longer receive SMS messages from us unless you opt in again by sending START to (number/Numbers)
Help Instructions
For assistance, reply:
HELP
You will receive a response with instructions on how to get support.
You may also contact us directly at:
Email: [Insert Email]
Phone: [Insert Phone Number]
Message and Data Rates
Message and data rates may apply depending on your mobile carrier plan.
Carrier Disclaimer
Message delivery is subject to your mobile carrier’s network availability and is not guaranteed. Supported carriers, message types (including short code, 10DLC, or toll-free), and compatible devices may vary.
Carriers are not liable for delayed or undelivered messages.
Eligibility
By participating in this program, you confirm that:
You are the authorized user of the mobile number provided
You have the authority to consent to receive SMS messages at that number
Acceptable Use
You agree to use this service only for lawful purposes and not to misuse, disrupt, or interfere with the messaging service.
Privacy
Your information will be handled in accordance with our applicable Privacy Policy. For more information, please review: [Insert Privacy Policy Link]
Changes to Terms
We may update these Terms of Service from time to time. Updates will be posted on this page with a revised effective date. Your continued participation in the SMS program constitutes your acceptance of such changes.
Contact Us
If you have questions about these Terms, please contact us at:
Email: [Insert Email]
Phone: [Insert Phone Number]
Phone Calling Terms of Service
By providing your phone number to [Institution Name], you agree to the following terms regarding phone call communications.
Consent to Receive Calls
You consent to receive phone calls from [Institution Name], which may include calls made using automated technology, AI-assisted systems, and/or prerecorded or artificial voice messages.
These calls may be made for both informational and promotional purposes, including:
Admissions and enrollment communications
Application follow-ups and status updates
Event reminders and participation details
Student engagement and support
Promotional information about programs, offerings, and opportunities
Consent to receive phone calls is not a condition of enrollment or purchase.
AI-Assisted and Automated Calling
Some calls may be conducted or supported by automated systems or AI-assisted technology. These technologies may be used to:
Deliver prerecorded or partially automated messages
Assist representatives during live calls
Route or respond to inquiries
You may request to speak with a live representative during a call, where applicable.
Call Recording and Monitoring
Phone calls may be recorded and/or monitored for purposes including:
Quality assurance
Training and evaluation
Record-keeping and compliance
By participating in a call, you acknowledge and agree that the call may be recorded, where permitted by applicable law.
Call Frequency
The frequency of calls may vary based on your interaction with us, including your inquiry status, application activity, event participation, or engagement with our programs.
Opt-Out of Phone Calls
You may opt out of receiving phone calls at any time by:
Informing the caller during a call
Contacting us using the information below
Following any opt-out instructions provided during the call
We will process opt-out requests in accordance with applicable law.
Use of Information
Information collected during phone communications may be used to:
Respond to inquiries and provide support
Assist with admissions and enrollment processes
Improve services and communication practices
Maintain records of interactions
Privacy
Your information will be handled in accordance with our Privacy Policy. For more information, please review:
[Insert Privacy Policy Link]
Changes to Terms
We may update these Terms of Service from time to time. Updates will be posted on this page with a revised effective date.
Contact Us
If you have questions about these Terms, please contact us at:
Email: [Insert Email]
Phone: [Insert Phone Number]