On This Page:
Overview
The Senior Search Campaign is a communications campaign targeted to high school senior prospects encouraging them to apply to your institution.
Who this Pack is for
This Pack can be used by any type of institution.
What you can customize
Emails are pre-built with content suggestions. Once the Pack is installed you can further customize the language in the included emails. Your brand assets such as logos, fonts, colors are included in the installed components. Like all Pack components, we strongly recommend reviewing any materials before activating a workflow.
Packs Tokens
To use any Pack in the Library, you must first set up your Packs Tokens (usually done during implementation). Learn more about installing Packs Tokens.
Pack Install Options
Application: Specifies the application type and term.
Audience Segment: Specifies who will receive these messages.
Configure Communications
Sender email address and name: configures the reply-to email address and name of the sender in messages that are sent.
SMS phone number and sender name: similarly configures the phone number and name referenced in text messages that go out. (e.g., "This is Chris from Element University...")
Contact info: Populates the footer fields in the associated emails.
Configure Workflow
Enroll in Application completion workflow: if you have a separate workflow (or use the Application Completion Pack workflow) to remind applicants to finish and submit an application, you can connect the audience segment above to this workflow automatically here.
Communications frequency: sets the delay between messages (weekly by default).
Reviewing the Workflow and Email/SMS Messages
Before activating the campaign you should review all the included components in this Pack. You can see a list of these after installing the Pack.
Email Components
The emails included with this campaign come with suggested pre-written content to address topics of interest for prospective students such as financial aid opportunities, the return on investment of a college degree, and the campus community. Each message encourages the recipient to apply to your institution, with further personalization depending on if the recipient is in-state or within a short drive of your institution.
These messages include the following tokens:
[user:first_name, fallback="there"]
Displays the user's first name with a fallback option in the event it isn't in the system (unlikely).
[client:name]
Displays your institution's name as specified in your Pack tokens.
Keep an eye out for the highlighted areas in each of these emails with suggestions for additional content to add, such as popular local hangout spots or noteworthy alumni.
You can access your email/SMS components under Engagement > Campaigns > Ongoing Communications.
Workflow Components
The installed workflow is available under Data + Automations > Workflows > All Workflows.
The workflow sends a series of emails addressing various topics about academics and student life at your institution. Each message encourages recipients to click the CTA button included in the email to start an application. Once a user starts an application, they are removed from the workflow. You can send users who have started an application but have not completed or submitted it reminders using our Application Completion and Application Submit Push Packs.
Make sure to review every message in the campaign and the message personalization options for each email. Learn more about dynamic content and personalization.
Before activating the campaign, check the delay in between steps to confirm the campaign will run at your desired message frequency.
Activating the Campaign
After you have reviewed your email/SMS messages and your workflow, set your workflow status to active to begin running the campaign.