Guide to Packs Tokens

Learn how to set up your Packs tokens in this guide.

Ardis Kadiu avatar
Written by Ardis Kadiu
Updated over a week ago

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Our Packs library is full of ready-to-use campaigns, templates, and automations available for your institution. These tools can be used to support the important work of marketing your school to prospective students, generating applications, and increasing your admitted yield. Additionally, the Packs library has several email templates and other engagement tools that can scale your work on Element.

When a Pack is installed, assets like emails and landing pages are automatically generated using information about your institution and your brand—such as logos, fonts, colors, and photos. This ensures that the installed components are authentic and unique to your school.

To use the Packs library, you must first set up your Packs Tokens (usually done during implementation). This guide will explain how to set these up and share some best practices.

Setting up Your Packs Tokens

Get started at: Data + Automations > Packs > Packs Content Tokens

Your Packs tokens are fields of data and assets that can be included in a Pack when it is installed from the library.

Packs Tokens fall into six categories:

  • General

    • Common facts and figures about your institution. You can also provide hyperlinks to your top landing pages (such as your academic program finder, financial aid, student life, pages) as well as links to your social media accounts.

  • Branding

    • Brand assets such as your primary and secondary colors (hex code) as well as logos, favicons, and fonts.

  • Images

    • These are images of your institution for various use cases – such as aerial photos of campus, student and faculty interactions, campus life, facilities, and more. They will appear in various components when a Pack is installed – such as a header on an email or landing page.

  • Alumni

    • Build profiles of distinguished and noteworthy alumni.

  • Signatures

    • Build profiles of your admissions team. These are often used to “sign” emails generated in Packs.

  • Contacts

    • Like signatures, used to display contact information on Packs. In most cases, these should be staff that you want prospective students to contact if they have questions.

Tips and Best Practices

  • Always use the highest quality images you have. They should be authentic whenever possible (not stock photos). .JPG or .PNG is preferred.

  • Logo files should be either .PNG or high-quality .GIF, with transparency behind the logo.

  • If your institution has a brand guide, you may want to check there first to get recommendations on which logos to use, what hex colors to select, and in some cases what photos to use.

  • Plan to review these tokens from time to time. School quick facts, signatures and contacts should be reviewed and updated annually at a minimum.

  • If you have any questions about setting up your Packs tokens, please contact your Customer Support representative for assistance.

See Also

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