On This Page:
Overview
The Decision Announcement Pack contains pre-written emails and an automated workflow that automatically emails an applicant when a decision status has been changed and released in Decision451.
This Pack is useful for for institutions who wish to automatically contact applicants with email notifications when an admission decision has been made. It offers pre-written emails in a variety of tones and design styles to give users the flexibility to choose a message that fits their institution's needs.
Who this Pack is for
This Pack is for any institution using App451 and Decision451. This Pack sends out email notifications to applicants when decisions have been released. Each notification is installed as a separate Pack. For example, if an institution wants to alert applicants when "admitted" decisions have been released and when "conditionally admitted" decisions have been released, they should install both an "admitted students" pack and a "conditionally admitted students" pack.
This separation of workflows is purposeful, so institutions only install and configure one workflow and accompanying automated message at a time, given the need to be deliberate with these types of communications.
What you can customize
This Pack offers a number of places to customize the message and workflow. You can select your application and term to associate with this workflow, as well as specifying a custom link in the email button call-to-action button. Additionally you can set the delay between a decision status being released and the email message going out to the applicant.
Brand assets such as your logos, fonts and colors are automatically built into emails generated in this Pack from your Packs tokens. You can also choose from pre-written email styles and select a custom background animation.
Like all Pack components, we strongly recommend reviewing any installed components before activating a workflow.
Packs Tokens
To use any Pack in the Library, you must first set up your Packs Tokens (usually done during implementation). Learn more about installing Packs Tokens.
Pack Install Options
When installing the Pack, you'll need to configure the following options.
Application Type and Application Term: You can install this Pack multiple times to connect to as many applications as you wish. However each Pack install only connects to one single application. Select the application you wish you use with this Pack in the drop down menu.
Optional CTA link: The default link in each email's call-to-action button is the associated application portal. You can change this with a custom link. For example, if you want to send admitted students to a specific landing page, rather than the application portal.
Message Delay: This is the delay between a decision status being released and the message being sent. By default this is set to 24 hours but it can be any other value you choose.
Decision Status: Choose from admitted, conditionally admitted, waitlisted or denied. Subsequent email choices are displayed based on the decision status selected.
This includes email content and design style.
And background image.
See screenshots for each option:
Configure Communications
Sender email address and name: configures the reply-to email address and name of sender in messages that are sent.
Contact info: Populates the footer fields in the associated emails
Email Customization
You can access your email under Engagement > Campaigns > Ongoing Communications.
Each installed email is pre-configured in the Pack install options for the decision type, style, and background image.
See previews of all email types and styles:
Content is pre-written but we strongly recommend reviewing before setting your campaign to active. There is additional space with highlighted instructive copy for the institution to include any additional information or context for the user.
These emails use the following tokens:
[user:first_name, fallback="there"]
Displays the user's first name with a fallback option in the event it isn't in the system (unlikely).
[client:name]
Displays your institution's name as specified in your Pack tokens.
[user_application:term]
Displays the application term to the user as specified in the Pack install options. For example, "Fall 2023."
Workflow Configuration
The installed workflow is available under Data + Automations > Workflows > All Workflows.
This workflow automates the sending of the email message. The workflow is triggered from the following criteria:
Decision {Released}
{Status} is {admitted, conditional, waitlist, or denied}
{Application} is {your application}
Messages are sent after a delay if they meet the following criteria:
Application (all properties)
{Status - Decision} is {admitted, conditional, waitlist, or denied}
{Stage} is {Release}
This looks to see if a decision has been released for a specific application. If the decision has been released, the message will send.
Before activating the campaign, check the delay in between the initial campaign trigger and the "send communication" stage. This is set to 24 hours by default to provide a buffer in case a decision is released by accident.
Activating the Campaign
After you have reviewed your email message and your workflow configuration, set your workflow status to active to begin running the campaign.
