Overview
We are excited to announce three powerful new features in Element451 that will enhance your campaign creation, tracking, and preview processes.
Custom Components: Save and reuse frequently used content rows, ensuring consistency and efficiency in your campaigns.
UTM Settings: Add UTM parameters to your Campaigns in a dedicated section, eliminating the need to configure them link by link.
Preview with Token Support: Preview email token content and personalization without sending it to a segment.
Custom Components
Save and Reuse Rows: Save content rows, such as headers and footers, as Custom Components and easily insert them into any Campaign.
Quick Access: Find Custom Components alongside other content block types, ensuring they’re always at your fingertips.
Simplified Campaign Building: Insert Custom Components with a single click, making it easier than ever to maintain consistency across campaigns.
UTM Settings
New UTM Settings Section: Set UTM parameters for a Campaign in a dedicated section, eliminating the need to configure them link by link.
Channel-Specific Parameters: Use different UTM parameters for SMS and Email channels by separating values with a comma.
Campaign Preview with Token Support
Preview Token Content: Preview email content with token placeholders replaced by your contact's data without sending a test.
Preview Personalization: If the selected contact meets the conditions for a particular personalization, that version will be reflected in the preview.
Benefit
These updates save you time, ensure consistency in your campaigns, provide precise tracking and analysis, and enable accurate previews of token content and personalization, helping you optimize your marketing efforts effectively.