September 9, 2025
We've completely redesigned our Google Tag Manager (GTM) integration to provide seamless, consistent tracking across every Element451 public-facing module. This comprehensive update introduces universal support, expanded event tracking, and flexible configuration options that deliver the clean conversion data you need to measure your AI Workforce's performance.
Universal Container Management
Single Configuration Point: Set your GTM container ID once in General > School Settings, and it automatically deploys across StudentHub, Surveys, Discovery, Messenger, Events, Forms, and Appointments.
Module-Specific Overrides: Customize tracking for specific use cases by overriding GTM containers at the module level to specify different containers when needed.
Backward Compatibility: Existing GTM container IDs in School Settings were automatically extended to all public modules; no action is required.
Comprehensive Event Tracking
We've standardized and expanded event tracking across all modules, capturing everything from page loads and form submissions to AI interactions and appointment scheduling. Every event includes rich metadata, such as contact IDs, page paths, timestamps, and module-specific context, for deeper analysis.
📋 For a detailed table of all tracked events, trigger conditions, and metadata fields, visit the Google Tag Manager article in our Help Center.
Flexible Tracking Architecture
Discovery + Messenger Embeds: Events automatically flow to your website's existing GTM container when Discovery or Messenger is embedded on your pages. However, when Bolt Discovery is accessed as a stand-alone page, it uses your universal container.
Consistent Data Structure: Unified event naming and metadata format across all modules.
This unified GTM integration eliminates the complexity of managing multiple tracking implementations. Configure your container ID once and automatically track engagement across all Element451 modules—from Discovery threads to Appointment scheduling and Form submissions.
The comprehensive event tracking provides unprecedented visibility into user engagement, offering clean and consistent conversion data. Whether you're measuring institution-wide metrics or the effectiveness of specific campaigns, the system delivers reliable insights to optimize your contact engagement strategies.
