Admitted Yield Campaign

Achieve yield targets by helping admits take the next steps.

Ardis Kadiu avatar
Written by Ardis Kadiu
Updated this week

Overview

The Admitted Yield Campaign is a communications campaign that encourages admitted students to submit their deposits and commit to attending your school.


This Pack is for any institution managing applications looking to encourage admitted students to submit their deposit.
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Video Guide

Customizations

You must choose the admit and deposit terms and provide the URL to submit a deposit as well as a URL to an alternate page for deposited students (such as a new student orientation sign-up).
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Once the Pack is installed, you can customize the emails as you see fit. The installed components include your brand assets, such as logos, fonts, and colors, as well as pre-written messaging. Like all Pack components, we strongly recommend reviewing any materials before activating a workflow.

Packs to Support Application Completion, Submission, and Admitted Yield

This Pack can be used with other Packs in our library to support the full application journey from submission to deposit.

See how you can use these Packs together in the overview video in the section above.

To use any Pack in the Library, you must first set up your Packs Tokens. Click here to learn more about Packs Tokens.

Pack Install Options

  • Deposit Action URL: Link that appears in CTA buttons to direct admitted students to submit their deposit.

  • Post Deposit Action URL: Alternative link to be displayed for students who have already submitted their deposit. For example, a link to register for a new student orientation event.

  • Graduating class of: Specifies the graduating class year of message recipients. E.g., Class of 2026.

  • Admit and Deposit Terms: Specifies the attendance/deposit term.

  • Audience Segment: Specifies who will receive these messages.

  • Configure Communications

    • Sender email address and name: configures the reply-to email address and name of sender in messages that are sent.

    • SMS phone number and sender name: similarly configures the phone number and name referenced in text messages that go out. (e.g., "This is Chris from Element University...")

    • Contact info: Populates the footer fields in the associated emails.


Reviewing the Workflow and Email/SMS Messages

Before activating the campaign, you should review all the included components in this Pack. After installing the pack, you can see a list of these.
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Email Components

The emails included with this campaign include suggested pre-written content to encourage recipients to submit their deposit or attend an event (depending on whether they have submitted their deposit or not). This is determined via message personalization in the included emails.

These messages include the following tokens:

  • [user:first_name, fallback="there"]

    • Displays the user's first name with a fallback option in the event it isn't in the system (unlikely).

  • [client:name]

    • Displays your institution's name as specified in your Pack tokens.

Look for the highlighted areas in each of these emails, which suggest additional content to add, such as notable alumni or recent speakers on your campus.


You can access your email/SMS components under Engagement > Campaigns > Ongoing Communications.

Workflow Components

The installed workflow is available under Data + Automations > Workflows > All Workflows.

The workflow sends a series of emails addressing various topics about academics and student life at your institution, encouraging users to click the CTA button included in the email to submit their deposit. If a user submits their deposit during the course of the campaign, the CTA link and messaging will change to encourage users to sign up for a new student orientation event or another touchpoint that you have specified.

Make sure to review every message in the campaign and the message personalization options for each email. Learn more about dynamic content and personalization.

Before activating the campaign, check the delay in between steps to confirm the campaign will run at your desired message frequency.


Activating the Campaign

After you have reviewed your email/SMS messages and your workflow, set your workflow status to active to begin running the campaign.

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