Application Sites

Learn about the functionality of Application Sites and how to create and manage them.

Michael Stephenson avatar
Written by Michael Stephenson
Updated over a week ago


Whether a prospective student is discovering what makes your institution unique or an applicant ready to take the next step, the Application Site facilitates a smooth transition from interest to Application. Here's how it benefits both prospective students and applicants:

  • Engage Prospects: Use the Application Site to showcase your institution's accolades, programs, and campus life through compelling content and visuals.

  • Application Hosting: Whether you're managing a single or multiple applications, the Application Site can be tailored to meet your institution's specific needs. You can create individual Sites for each Application or a single Site that hosts them all.

  • Application Dashboard: When starting an application, students will create an account to manage their applications, upload necessary documents, and check their application status—all in one place.

  • Custom Domain: Customize your Site with a unique domain, such as, aligning the application process with your brand.

Encourage frequent visits to the application dashboard, reinforcing its role as a central hub for application management and engagement with your institution.

In this article, we'll walk you through the steps of creating an Application Site and detail each configuration option to ensure you can fully customize and optimize the experience for your applicants.

Accessing Application Sites

To access your Application Sites, navigate to Applications > Applications > Sites.

Creating an Application Site

  1. Navigate to Applications > Applications > Sites.

  2. Click the plus sign icon in the bottom right corner.

  3. A dialogue box will open, prompting you to give your Site a name. This name is for internal reference only. For example, you could use something like "Fire University Main Application Site." Input the name and click Add.

  4. Your new Site will be added to the list of Sites, and you can now configure the settings. Those details are provided in the next section of this article.

Editing/Configuring an Application Site

Whether you've just successfully created your Application Site or you need to make changes to an existing Application Site, here is how to tailor it to your needs:

  1. Navigate to Applications > Applications > Sites.

  2. Click on either the name of your Site or the pencil icon at the end of its row to open the Site editor.


  • Setup:

    • Page Title: Add a name for your Site for internal reference.

    • Page Description: Add a description of your site for internal reference.

    • Google Tag Manager: Add your Container ID

    • Primary/Secondary/Link Color: Your branding colors (General Settings) are automatically added here, but you can modify them if needed.

    • Favicons: Upload your favicons in ICO (16x16px or 36x36px) and PNG formats (180x180px).

    • Enable Edit Profile: Grants students access to edit their profile information.

    • Activate Element Messenger: Enable Live Chat on this Application Site.

    • Messenger Launcher Icon Color: If you enable Live Chat, you can modify the launcher icon's colors.

The following configurations for the footer, privacy policy link, and help link all display when a student is logged into their application dashboard. See screenshot below:

  • Footer: Edit the text at the bottom of the application dashboard under your institution's name.

  • Privacy Policy: Hyperlink in the footer that opens a dialogue window with the content you enter here.

  • Help: Hyperlink in the footer that opens a dialogue window with the content you enter here. You can provide a brief message to applicants who need help with the Application. Include contact information (e.g., email and phone number).

Home Page

Students and visitors land on the home page when navigating to your Application Site URL before signing in. See example below:

Edit Page

Click on the Edit Page button to manage the look and feel of your Application Site's home page.

Use Copilot to create your entire home page. Click the "Edit with Copilot" button to use generative AI to create a branded page in minutes.

  • To start creating your page, use the blue plus sign button in the screen's bottom left corner.

  • Content is added in the form of blocks, and you have the following block options to select from:

    • Billboard with App (required to provide access to your Application)

    • Smart Teaser

    • Feature Teaser

    • Teaser

    • CTA

    • Intro

    • Image

    • Video

    • Quote

    • Maps

    • Divider

    • Footer

  • Once you add a block, you can click an element inside the block to customize it further.

Check out editing the home page in action 👇

Preview Page

Use the Preview Page button to preview what your home page will look like from a visitor's point of view.

Social Media

  • Footer Icons: Add your social media links to display in the footer of the application dashboard.



  • Applications: Manage the Applications accessible from the Site.

    • To add an Application, click the plus sign in the bottom right corner of the page.

  • Logos

    • School Logo: Appears in the top left corner of the Application Dashboard for all Applications added to this Site (PNG file, transparent background, all white or with white typography)

    • Email Logo: Appears in autoresponder emails sent for all Applications on this Site (PNG file, transparent background, goes on the light background)

  • Header Design: Configure the dashboard header background for all your Applications within this Site. You can choose from a solid color, gradient, or an uploaded image. You can also choose the gradient angle if the gradient option is selected.


Primary Domain

Element451 automatically assigns Your Application Site a primary domain and can not be edited. It will look something like this:

External Domain

While the primary domain URL is functional, it doesn't share the same institutional brand identity and trust as a URL ending in .edu. To that end, you can configure an external domain to mask or hide the primary domain and use a URL ending in your school name or abbreviation. You'll likely need to work with your IT or website team for this process.

Deleting and Duplicating Application Sites

  1. Navigate to Applications > Applications > Sites.

  2. Locate the Site you wish to manage from the list.

    • To edit, click the pencil icon.

    • To duplicate, click the duplicate icon.

    • To delete, click the trash can icon.

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