All Collections
Creating + Managing Pages
Creating + Managing Pages

Guide to creating and customizing Pages. Learn to manage content, domains, and settings for optimized impact.

Michael Stephenson avatar
Written by Michael Stephenson
Updated over a week ago


This guide covers creating, customizing, and managing your Pages. The Pages module simplifies the process to boost user engagement and effectively showcases your institution's offerings.

Explore the detailed configurations below to optimize the utility and impact of your Pages.

Creating a New Page

  1. Navigate to Engagement > Pages.

  2. Click the + New Page button.

  3. Type a name for your Page.

  4. Click Save in the top right corner.

  5. The page settings will open. You can now use the Design & Content, Setup, Social, Locker, and Domains tabs to add content and configure the settings for your new page. We'll cover each of those tabs below in the sections to follow.

Editing + Configuring a Page

Whether you've just successfully created your page or you need to make changes to an existing page, here is how to tailor it to your needs:

Use Copilot to create your entire home page. Click the "Edit with Copilot" button to use generative AI to create a branded page in minutes.

  1. Navigate to Engagement > Pages.

  2. Locate the page you wish to edit and click on the page name.

  3. The page settings will open and by default, display the Design & Content tab.

Design & Content

  1. Click the Edit Page button to open the page editor.

  2. Click the blue plus button in the bottom left corner to start adding content.

Content Blocks

Content is added in the form of blocks. Once you add a block, you can click an element inside the block to customize it further. For specifications on images, click here.

Content Block Types

  • Billboard with CTA

  • Billboard with Form

  • Smart Teaser

  • Feature Teaser

  • Teaser

  • CTA

  • Pre-Populated Data

  • Intro

  • Image

  • Video

  • Quote

  • Maps

  • Divider

  • Footer

Check out editing the home page in action 👇


On the setup tab, you can configure your page settings, such as the page title and description.

  • Page Title: Displayed in the browser tab header.

  • Page Description: Appears in the summary when the page URL is shared.

  • Google Tag ID: Enter your Google Tag Manager ID to track page interactions. Learn More about integrating with Pages.

  • Color Settings: Customize the primary, secondary, and link colors on your page.

  • Favicon (ICO, PNG): Choose the icon that appears in the browser tab.

  • Activate Element Messenger: Toggle this feature to enable or disable live chat on your page within Element451.

  • Messenger Launcher Icon Color: Edit the color of the launcher icon when the messenger is activated.


  • Footer Icons: Add links to your social media profiles in the footer. Supported platforms include Facebook, Twitter, Instagram, YouTube, LinkedIn, and TikTok.

    • Ensure a footer content block is added to your page. Under Footer Elements settings, enable the "Social Media Icons" option.

    • Icon Preview: Icons will not appear in the preview mode. Publish your page to view the social media icons.

  • Social Feed: Embed a live Twitter feed directly on the landing page.


The locker is a unique ID of the user, which allows Element451 to pre-populate the form with known data (name, email, etc.) to streamline the form completion process for students and other stakeholders.

In addition to activating the locker, you must also add a pre-populated data block to your Page and distribute a magic link for access. The complete process is outlined in a separate article, Pre-Populated Forms on Pages.

  • Activate Locker: Enable the locker feature to utilize autofill capabilities, speeding up form completion by pre-populating known user data.

  • Show Locker ID Dialog: Opt for this feature when you prefer students to access forms using a code instead of a direct URL. This option is ideal for direct mail campaigns targeting specific groups like juniors and seniors. Include the code in your mailed materials. Recipients will be prompted to enter this code upon visiting the page, following the instructions provided in your campaign materials. For additional information on Magic Links, please refer to our guide here.


Primary Domain

Element451 automatically assigns your page a primary domain, such as, which cannot be edited.

External Domain

Although the primary domain is functional, it may not reflect your institution’s brand identity as effectively as a .edu URL. You can set up an external domain that masks the primary domain with a URL incorporating your school's name or abbreviation. This often requires collaboration with your IT or website team.

Editing, Duplicating, Deleting, and Previewing Pages

  1. Navigate to Engagement > Pages.

  2. Locate the page you wish to manage from the list and click the three vertical dots icon at the end of the row.

  3. From the dropdown menu, select whether you want to preview, edit, duplicate, or delete the page.

🖼 Image Sizing/Ratio Suggestions

When adding images to your pages, here are some best practices for sizing/ratios:

Image Format

Dimensions (WxH)

Aspect Ratio


1920px x 1080px



1080px x 1920px



1000px x 1000px


Using Inline Photos

If your content block includes multiple inline images, you should ensure they share the same aspect ratio (e.g., 1:1). For example, in the screenshot below, the images do not share the same aspect ratio, causing them to have different widths and heights.

​Alternatively, you can use the built-in crop feature. Note you may have to crop each photo to align them all.

Did this answer your question?