Filters are the core of how segments are built in Element451. They narrow down groups of people based on certain conditions you establish when you set up and combine filters. Filters give segments the power to gain information about your prospects, applicants, etc. They also help you provide personalized communications and content. 

Filters are separated into two main categories: Have and Did. Let's take a look at the different options for each category and learn a bit more about how they work. (link to have and did filters article)

Continue reading here about the the difference between "Have" and "Did" filters.

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