What You Can Do With Campaigns451?

Campaigns provides the tools to create successful email and SMS campaigns. You can:

  • Customize design templates from a library of layouts
  • Create and send email and SMS messages to segments of your contacts based on things like their stage in the funnel (suspect, prospect, etc.), academic interest, geographic location, engagement level, etc.
  • Personalize email and SMS messages with the recipient’s name, etc.
  • Automate message sending by using workflows in your communications
  • Use A/B testing to see which version of an email gets the best response and automatically send the “winning” version
  • Use dynamic content to craft different versions of a communication for different audiences without having to recreate each message from scratch
  • Analyze the effectiveness of your communications by reviewing open and click rates, as well as other data points
  • Learn from communication analytics to improve future campaigns

The Pieces of a Campaign

Campaigns are typically a series of messages with a common goal or theme. Student search, for example, or admitted yield. In Campaigns451, you build campaigns by creating communications.

Your campaign can contain as many or as few communications as you require. For example, if you need to send one or two messages, you do not need to build a full-scale campaign. Simply create and send an email or SMS to the desired audience.

Communication Types

In addition to traditional email and SMS messages, there are other types of communications that help you build great campaigns. Here’s a look at all communication types.

SMS
A text message that can contain media, e.g. image, video.

Email
HTML email.

Email + SMS
An email and SMS sent together (with different content).

A/B Testing
Send the better performing version of an email. Test subject line, sender’s name, or content.

Dynamic Content
Different versions of a message for different audiences.

The Parts of a Communication

Audience
The recipients of a communication. This can be a segment (groups of your contacts) or defined by a workflow.

Setup
Basics about the message, including the subject line and the name and email address or phone number it will come from.

Templates
The design for an email. You can customize the layout of pre-built templates, add images, text areas, buttons, as well as adjust colors, spacing, etc.

Content
For emails: text, images, buttons, and other elements entered into a chosen template. For SMS: the text and any media included in the SMS.

Preview
How the communication will look on a desktop or mobile screen.

Test
Check your message by sending to one or more people to make sure all’s ready to go.

Send
Send the message immediately or schedule it to send on a specific date. Messages with a workflow audience send based on the workflow’s setup.

Analyze
View details about the performance of a communication, e.g. open and click rates.

Settings (A/B Testing)
What the variable type (e.g. subject line, content) is and how the test strategy is set up.

Conditions (Dynamic Content)
How audiences are further narrowed.

Get started by learning how to create an email or SMS.

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