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SMS Campaign Messages in Conversations and Bolt Context | April 2026

Written by Michael Stephenson
Updated today

Released: April 10, 2026

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When students reply to an SMS campaign, staff and Bolt AI agents previously had no visibility into what originally prompted the response. Short replies like "yes" or "no" arrived without context, making it difficult to follow up accurately. Two related improvements now address this: when a reply starts a conversation, the originating campaign is surfaced in the conversation header, and Bolt agents can reference that campaign message when responding.

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  • Campaign context in the conversation header: When a conversation is started as the result of a reply to a campaign SMS, the originating campaign is noted in the conversation header, making it easier to jump in with full context. This is the same behavior as replies to email campaigns in conversations.

  • Bolt AI agent context: Bolt now includes the originating campaign message in its conversation context when a student replies, enabling it to correctly interpret responses like "yes" or "interested" without additional clarification.

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Staff and Bolt AI agents now have full context when students reply to SMS campaigns, reducing confusion and enabling more accurate, relevant follow-up.

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