Overview

In this article, you will learn how to personalize event messages with tokens, as well as the different tokens you can use.

How to Use Tokens

Including a token in your event email and SMS messages is simple. You can select a token from the toolbar when editing an email or manually add one. If manually adding a token, enter the token text enclosed in brackets [ ]. Tokens can be used in the subject line of an email or the body of an email or SMS message.

See Example

The following screenshot shows you what tokens look like in the editor of an event message and then in the email that an attendee receives.

Notice that all of the tokens are inside brackets in the message editor. You can see that tokens were used for the attendee's name, event name, event date, and personal registration URL for the attendee.

The personal registration URL is where people can manage their registration, e.g., change the date or cancel.

Token List

The following is a complete list of available tokens in Events. Remember, if you manually add these tokens, enclose them in brackets [ ].

User

user:user-first-name	First name of user
user:user-last-name	The last name of the user
user:email_address	The email address of the user

Registration

event:registration_guid	User's unique registration ID
event:registration_update_url	User's unique registration URL. Can be used to update the registration information.
event:registration_date	Date of the event that the attendee registered for, including time. "Mon March 15 at 11:00am"
event:registration_create_date	The date that the user's registration record for this event was first created
event:registration_guest

Payment

event:payment_id	Unique payment ID
event:payment_created_date	The date the payment was collected
event:payment_amount	The amount of the payment

Add to Calendar

event:add_to_google_url	Link to add the event to a Google Calendar
event:add_to_outlook_url	Link to add the event to an Outlook Calendar
event:add_to_office365_url	Link to add the event to an Office365 Calendar

Event

Use these tokens for general event information. For specific user registration details, see Registration Tokens.

event:event_site_url	The URL of the events site homepage
event:event_url	The URL of the specific event landing page
event:event_name	The name of the event
event:event_image	The URL of the event image
event:event_type	The type of the event
event:event_categories	All of the event categories (separated by commas)
event:event_start_date	The first date this event occurs (Recurring Events)
event:event_end_date	The last date this event occurs (Recurring Events)
event:event_start_time	The start time of the event
event:event_end_time	The end time of the event

Venue

event:event_venue_name	The name of the event location
event:event_venue_address	The street address of the location (does not include building name or room number)
event:event_venue_building	The building name of the event location
event:event_venue_room	The room number of the event location
event:event_venue_city	The city of the event location
event:event_venue_state	The state of event location
event:event_venue_country	The country of event location

Using URL Tokens

💡Tip: When using a URL token, hyperlink the text and use the Token as the URL. This way, it hides the long URL from your recipient.

In the example above, you could have used:

"If you need to change any of your registration information or cancel your registration, please your personal registration URL" and link the text to the [event:registration_update_url] token.