Overview
In this article, you will learn how to personalize event messages with tokens, as well as the different tokens you can use.
How to Use Tokens
Including a token in your event email and SMS messages is simple. You can select a token from the toolbar when editing an email or manually add one. If manually adding a token, enter the token text enclosed in brackets [ ]. Tokens can be used in the subject line of an email or the body of an email or SMS message.
See Example
See Example
The following screenshot shows you what tokens look like in the editor of an event message and then in the email that an attendee receives.
Notice that all of the tokens are inside brackets in the message editor. You can see that tokens were used for the attendee's name, event name, event date, and personal registration URL for the attendee.
The personal registration URL is where people can manage their registration, e.g., change the date or cancel.
Token List
The following is a complete list of available tokens in Events. Remember, if you manually add these tokens, enclose them in brackets [ ].
User
user:user-first-name | First name of user |
user:user-last-name | The last name of the user |
user:email_address | The email address of the user |
Registration
event:registration_guid | User's unique registration ID |
event:registration_update_url | User's unique registration URL. Can be used to update the registration information. |
event:registration_date | Date of the event that the attendee registered for, including time. "Mon March 15 at 11:00am" |
event:registration_create_date | The date that the user's registration record for this event was first created |
event:registration_guest |
|
Payment
event:payment_id | Unique payment ID |
event:payment_created_date | The date the payment was collected |
event:payment_amount | The amount of the payment |
Add to Calendar
event:add_to_google_url | Link to add the event to a Google Calendar |
event:add_to_outlook_url | Link to add the event to an Outlook Calendar |
event:add_to_office365_url | Link to add the event to an Office365 Calendar |
Event
Use these tokens for general event information. For specific user registration details, see Registration Tokens.
event:event_site_url
| The URL of the events site homepage
|
event:event_url | The URL of the specific event landing page |
event:event_name
| The name of the event
|
event:event_image
| The URL of the event image
|
event:event_type
| The type of the event
|
event:event_categories
| All of the event categories
|
event:event_start_date
| The first date this event occurs
|
event:event_end_date
| The last date this event occurs
|
event:event_start_time
| The start time of the event
|
event:event_end_time
| The end time of the event
|
Venue
event:event_venue_name | The name of the event location |
event:event_venue_address | The street address of the location (does not include building name or room number) |
event:event_venue_building | The building name of the event location |
event:event_venue_room | The room number of the event location |
event:event_venue_city | The city of the event location |
event:event_venue_state | The state of event location |
event:event_venue_country | The country of event location |
Using URL Tokens
💡Tip: When using a URL token, hyperlink the text and use the Token as the URL. This way, it hides the long URL from your recipient.
In the example above, you could have used:
"If you need to change any of your registration information or cancel your registration, please your personal registration URL" and link the text to the [event:registration_update_url] token.
The Events Module is only available with the Element Engage package.