Event Messaging and Notifications

Enhance attendee engagement with customized email and SMS event confirmations to follow-ups, plus learn how to set up admin notifications.

Ardis Kadiu avatar
Written by Ardis Kadiu
Updated over a week ago

Overview

Keeping in touch before and after an event is a great way to keep people engaged. With Events, you can send various email and SMS messages to people who have registered for an event, such as a confirmation after registering or a reminder before the event. You can also send thank you messages to attendees or messages about similar events to people who registered but didn't attend or canceled their registration. Messages can be sent instantly or scheduled to be sent in the future.

Each event will have a couple of messages to give you a head start. On this page, we'll review how to edit and manage them. We'll also explain how to create new messages and send them to attendees based on their status, e.g., attended or canceled.

Accessing Event Messages and Notification Settings

  1. Navigate to Engagement > Events > All Events.

  2. Click on the event's name or the pencil icon to open the editor.

  3. Click on the Signups tab.

  4. Click Messages from the left-hand menu.


Default Template Messages

All events have two standard message templates for you—the Event Registration Confirmation and the Event Reminder.

Event Registration Confirmation

This message is sent immediately after someone registers for an event using email and SMS channels, as long as the email address and phone number are collected on the signup form.

Exception: Events with Payments

If you accept payments for the event and allow registration without payment (pay later), the attendees will not receive the event registration confirmation until after payment. Instead, the user will get an automated email stating, "Complete your registration by submitting a payment!" This email cannot be customized at this time.

For additional information on messages for events with payments, click here.

Event Reminder

This message is sent via email and SMS 24 hours (one day) before the event starts, as long as the email address and phone number are collected on the signup form.

Important Notes about Template Messages

  • These two template messages can be edited but not deleted. Therefore, if you don't want to use them, use the Active toggle switch to deactivate them.

  • These two emails automatically contain .ics attachments, allowing your attendees to quickly open the attachment and add the event to their calendar. For custom messages, you can add a calendar token to provide a link to add the event to their calendar.

How To: Previewing Template Messages

If you want to preview what the template messages look like, or you want to take a look before editing them, there are two options to preview the message:

  • Option 1: Preview the Message from the Editor

    1. Navigate to Engagement > Events > All Events.

    2. Click on the event's name or the pencil icon to open the editor.

    3. Click on the Signups tab.

    4. Click the Messages sub-tab from the left-hand menu.

    5. Locate the message you wish to preview.

    6. Click the pencil icon.

    7. Click the Preview Message button.

  • Option 2: Preview the Message by Sending a Test

    1. Navigate to Engagement > Events > All Events.

    2. Click on the event's name or the pencil icon to open the editor.

    3. Click on the Signups tab.

    4. Click the Messages sub-tab from the left-hand menu.

    5. Locate the message you wish to preview.

    6. Click the stamp icon.

    7. Select which channel(s) you'd like to preview.

    8. Based on your channel selection, input the email, cell phone number, or both to which you wish to send the preview.

How To: Editing Template Messages

  1. Navigate to Engagement > Events > All Events.

  2. Click on the event's name or the pencil icon to open the editor.

  3. Click on the Signups tab.

  4. Click the Messages sub-tab from the left-hand menu.

  5. Locate the message you wish to edit.

  6. Click the pencil icon.

  7. Click the Edit Message button.

  8. A dialogue box will open, allowing you to modify the message.



Custom Event Messages

If an attendee registers for an event after a scheduled reminder has been sent, they will not receive that message. For example, if an event starts tomorrow at 9 AM and a reminder is set to go out one day before, anyone who registers after 9 AM today will miss that reminder. Make sure to plan your messages so all attendees are updated!

Send Options

When setting up custom event messages, you have three timing options: Immediately, After the Event, and Before the Event. Here’s what each means and how to use them:

  • Immediately: Send your message as soon as it's created. If your event has multiple dates, decide whether to send it for one, several, or all occurrences.

  • After the Event: Schedule your message to send after the event has ended. You must specify how many days after the event it should be sent.

  • Before the Event: Schedule your message to send before the event starts. You must specify how many days before the event it should be sent.

Creating + Sending Custom Event Message

Step 1: New Message

  1. Navigate to Engagement > Events > All Events.

  2. Click on the event's name or the pencil icon to open the editor.

  3. Click on the Signups tab.

  4. Click the Messages subtab from the left-hand menu.

  5. Under Sent Messages, click the New Message button.

  6. The new message form will open for you to configure the settings:

    • Send: Select when to send your custom message: immediately, after, or before the event. For a definition of each, view Send Options above.

    • Status: Limit the audience by selecting which status should receive your message.

    • Message Name: This is how your message will be saved in your event message list. This is for internal reference only.

    • Custom: Choose from a list of pre-made messages, or select Custom to create your own.

Step 2: Edit Message

Once you have customized the settings, you can edit the message.

  1. If creating a custom message without a pre-made message, click the Edit Message button to open the editor. If you select a pre-made message, the editor should open automatically.

  2. Channels: Select whether to send your message via email, SMS, or both. By default, both options are checked. Selecting both options allows you to navigate between editing each message using the tabs.

    • If sending an email, enter the subject line for your email along with your sender information: name and email address. You can enter a separate reply email or use the sender's address.

    • If sending an SMS, enter the phone number from which the message will come. Enter the body content of your text message.

  3. Add or edit the message content using the content fields. The email content editor has formatting tools, and the SMS content field also supports sending links.

    • Use Tokens to personalize your message. For example, Dear [user:user-first-name]. You can also include a link to their personal registration page: [event:registration_update_url]. Additional information on tokens is provided at the end of this article.

  4. After editing your message, click Done to close the message editor and return to the new message form.

  5. Click Preview Message to preview the message to ensure it looks as expected.

    • If you send an immediate message, the message will be sent as soon as you click Done. Therefore, be sure to preview your message before clicking Done.

  6. When you're ready, click Done to send your message (immediate messages) or save (before- and after-event messages).

  7. For messages sent before or after an event, use the active toggle to activate the message to send when an attendee meets the date condition. This control is also accessible from the main message page.


Editing & Deleting a Custom Event Message

  1. Navigate to Engagement > Events > All Events.

  2. Click on the event's name or the pencil icon to open the editor.

  3. Click on the Signups tab.

  4. Click Messages from the left-hand menu.

  5. Follow the steps below based on your desired action:

How To: Deleting a Custom Event Message

  1. Click the trash can icon next to the message you wish to delete.

  2. Confirm the permanent deletion by clicking Yes.

How To: Editing a Custom Event Message

  1. Click the pencil (edit) icon next to the message you wish to edit.

  2. Follow the same steps outlined here as if you were creating a new message.


Event Messages for Events with Payments

Payment at Event Registration

Attendees who pay the event fee at the time of registration will receive all event messages as usual (confirmation, event reminder, and custom emails), just like events without payments.

Payment Later + Registration Expiration

When an attendee’s registration is set to expire due to non-payment (configured in your event payment settings), two notification emails may be sent to attendees who choose to “pay later.” Currently, these emails cannot be edited or customized.

  • Registration Received - Payment Needed
    This email is sent when an attendee opts to not pay the event fee at the time of registration. It is sent instead of the event confirmation email. If payment is made before the expiration date, the attendee will receive the event confirmation email immediately after payment. The event reminder email and any other custom event messages you have configured will be sent as scheduled.

  • Registration Expired - Payment Not Received
    This email is sent when an attendee opts to not pay the event fee at the time of registration and fails to pay by the expiration date.


Event Message Tokens

You can personalize your event messages using tokens. Additionally, you can include the token [event:registration_update_url] to provide a link to their personal registration page and tokens to provide links to add the event to their calendars.

To learn more about using these tokens and to see a complete list of available tokens, explore our article, Tokens for Event Messages.


Internal User Notifications

When an attendee registers for an event, you can configure internal users to receive a notification email. The notification email includes registration information as well as links to quickly view the attendee's profile and all attendees for that event.

Here is a preview of how the notification email appears:

How To: Add Notification Email

  1. Navigate to Engagement > Events > All Events.

  2. Click on the event's name or the pencil icon to open the editor.

  3. Click on the Signups tab.

  4. Click the Notifications sub-tab from the left-hand menu.

  5. Click + Add Email Address.

  6. Input the user's email address.

  7. Repeat steps 5 and 6 for additional users that need to be notified.


⚠️ If you are creating an event, this concludes the series of articles reviewing general event creation and customization processes. Now, we recommend that you become familiar with Managing Event Attendees.

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