On This Page:
Overview
Hosting an opportunity for a prospective student to talk to your admissions team, ask questions and explore campus is a crucial step in the recruitment journey as prospects evaluate their options during their school search.
In our Packs library we have two resources to help you promote and manage attendance for both an in-person campus tour and a virtual information session using Events451.
Who this Pack is for
This Pack is for any institution using seeking to host an on-campus tour or a virtual information session. This Pack can be installed multiple times to promote multiple events.
Packs Tokens
To use any Pack in the Library, you must first set up your Packs Tokens (usually done during implementation). Learn more about installing Packs Tokens.
On Campus Tour Pack
When installing the Pack, you'll need to configure the following options.
Event Start and End Date and Time
Venue
Venue Name
Featured Image
Room name
Building
Location (For displaying on Google Maps)
Configure Communications
Sender email address and name: configures the reply-to email address and name of sender in messages that are sent.
SMS phone number and sender name: similarly configures the phone number and name referenced in text messages that go out. (e.g., "This is Chris from Element University...")
Contact info: Populates the footer fields in the associated emails.
Reviewing the Workflow and Email/SMS Messages
Before activating the campaign you should review all the included components in this Pack. You can see a list of these after installing the Pack.
Email Components
The emails included with this campaign come with suggested pre-written content to encourage recipients to attend your event. Keep an eye out for highlighted text where you can add information specifically about your institution:
You can access your email/SMS components under Engagement > Campaigns > Ongoing Communications.
Event Overview
The event (used to manage registrations) also has suggested pre-written content. Keep an eye out for highlighted text where you can add information specifically about your institution:
You can also review the event details and add presenters and a FAQ (optional).
The installed event is located under Engagement > Events > All Events.
Workflow Components
The installed workflow is available under Data + Automations > Workflows > All Workflows.
This will automate sending the installed invitation to the event.
Activating the Campaign
After you have reviewed your email/SMS messages and your workflow, set your workflow status to active to begin running the campaign.
Virtual Information Session Pack
When installing the Pack, you'll need to configure the following options.
Event Start and End Date and Time
Video Platform (Zoom, etc.) and Instructions
Configure Communications
Sender email address and name: configures the reply-to email address and name of sender in messages that are sent.
SMS phone number and sender name: similarly configures the phone number and name referenced in text messages that go out. (e.g., "This is Chris from Element University...")
Contact info: Populates the footer fields in the associated emails.
Reviewing the Workflow and Email/SMS Messages
Before activating the campaign you should review all the included components in this Pack. You can see a list of these after installing the Pack.
Email Components
The emails included with this campaign come with suggested pre-written content to encourage recipients to attend your event. Please review before setting your workflow to active.
You can access your email/SMS components under Engagement > Campaigns > Ongoing Communications.
Event Overview
The event (used to manage registrations) also has suggested pre-written content. Keep an eye out for highlighted text where you can add information specifically about your institution:
You can also review the event details and add presenters and a FAQ (optional).
The installed event is located under Engagement > Events > All Events
Workflow Components
The installed workflow is available under Data + Automations > Workflows > All Workflows.
This will automate sending the installed invitation to the event.
Activating the Campaign
After you have reviewed your email/SMS messages and your workflow, set your workflow status to active to begin running the campaign.