Overview
Keeping in touch before and after an event is a great way to keep people engaged. With Events, you can send various email and SMS messages to people who have registered for an event, such as a confirmation after registering or a reminder before the event. You can also send thank you messages to attendees or messages about similar events to people who registered but didn't attend or canceled their registration. Messages can be sent instantly or scheduled to be sent in the future.
Each event will have a couple of messages to give you a head start. On this page, we'll review how to edit and manage them. We'll also explain how to create new messages and send them to attendees based on their status, e.g., attended or canceled.
Accessing Event Messages and Notification Settings
Navigate to Engagement > Events > All Events.
Click on the event's name or the pencil icon to open the editor.
Click on the Signups tab.
Click Messages from the left-hand menu.
Default Template Messages
All events have two standard message templates for you—the Event Registration Confirmation and the Event Reminder.
Event Registration Confirmation | This message is sent immediately after someone registers for an event using email and SMS channels, as long as the email address and phone number are collected on the signup form. |
Event Reminder | This message is sent 24 hours (one day) before the event starts using email and SMS channels, as long as the email address and phone number are collected on the signup form. |
Important Notes about Template Messages
These two template messages can be edited but not deleted. Therefore, if you don't want to use them, use the Active toggle switch to deactivate them.
These two emails automatically contain .ics attachments, allowing your attendees to quickly open the attachment and add the event to their calendar. For custom messages, you can add a calendar token to provide a link to add the event to their calendar.
How To: Previewing Template Messages
How To: Previewing Template Messages
If you want to preview what the template messages look like, or you want to take a look before editing them, there are two options to preview the message:
Option 1: Preview the Message from the Editor
Navigate to Engagement > Events > All Events.
Click on the event's name or the pencil icon to open the editor.
Click on the Signups tab.
Click the Messages sub-tab from the left-hand menu.
Locate the message you wish to preview.
Click the pencil icon.
Click the Preview Message button.
Option 2: Preview the Message by Sending a Test
Navigate to Engagement > Events > All Events.
Click on the event's name or the pencil icon to open the editor.
Click on the Signups tab.
Click the Messages sub-tab from the left-hand menu.
Locate the message you wish to preview.
Click the stamp icon.
Select which channel(s) you'd like to preview.
Based on your channel selection, input the email, cell phone number, or both to which you wish to send the preview.
How To: Editing Template Messages
How To: Editing Template Messages
Navigate to Engagement > Events > All Events.
Click on the event's name or the pencil icon to open the editor.
Click on the Signups tab.
Click the Messages sub-tab from the left-hand menu.
Locate the message you wish to edit.
Click the pencil icon.
Click the Edit Message button.
A dialogue box will open, allowing you to modify the message.
Custom Event Messages
If an attendee registers for an event after a scheduled reminder has been sent, they will not receive that message. For example, if an event starts tomorrow at 9 AM and a reminder is set to go out one day before, anyone who registers after 9 AM today will miss that reminder. Make sure to plan your messages so all attendees are updated!
Send Options
Send Options
When setting up custom event messages, you have three timing options: Immediately, After the Event, and Before the Event. Here’s what each means and how to use them:
Immediately: Send your message as soon as it's created. If your event has multiple dates, decide whether to send it for one, several, or all occurrences.
After the Event: Schedule your message to send after the event has ended. You must specify how many days after the event it should be sent.
Before the Event: Schedule your message to send before the event starts. You must specify how many days before the event it should be sent.
Creating + Sending Custom Event Message
Creating + Sending Custom Event Message
Step 1: New Message
Navigate to Engagement > Events > All Events.
Click on the event's name or the pencil icon to open the editor.
Click on the Signups tab.
Click the Messages subtab from the left-hand menu.
Under Sent Messages, click the New Message button.
The new message form will open for you to configure the settings:
Send: Select when to send your custom message: immediately, after, or before the event. For a definition of each, view Send Options above.
Status: Limit the audience by selecting which status should receive your message.
Message Name: This is how your message will be saved in your event message list. This is for internal reference only.
Custom: Choose from a list of pre-made messages, or select Custom to create your own.
Step 2: Edit Message
Once you have customized the settings, you can edit the message.
If creating a custom message without a pre-made message, click the Edit Message button to open the editor. If you select a pre-made message, the editor should open automatically.
Channels: Select whether to send your message via email, SMS, or both. By default, both options are checked. Selecting both options allows you to navigate between editing each message using the tabs.
If sending an email, enter the subject line for your email along with your sender information: name and email address. You can enter a separate reply email or use the sender's address.
If sending an SMS, enter the phone number from which the message will come. Enter the body content of your text message.
Add or edit the message content using the content fields. The email content editor has formatting tools, and the SMS content field also supports sending links.
Use Tokens to personalize your message. For example, Dear [user:user-first-name]. You can also include a link to their personal registration page: [event:registration_update_url]. Additional information on tokens is provided at the end of this article.After editing your message, click Done to close the message editor and return to the new message form.
Click Preview Message to preview the message to ensure it looks as expected.
If you send an immediate message, the message will be sent as soon as you click Done. Therefore, be sure to preview your message before clicking Done.When you're ready, click Done to send your message (immediate messages) or save (before- and after-event messages).
For messages sent before or after an event, use the active toggle to activate the message to send when an attendee meets the date condition. This control is also accessible from the main message page.
Editing & Deleting a Custom Event Message
Navigate to Engagement > Events > All Events.
Click on the event's name or the pencil icon to open the editor.
Click on the Signups tab.
Click the Messages subtab from the left-hand menu.
Follow the steps below based on your desired action:
How To: Deleting a Custom Event Message
How To: Deleting a Custom Event Message
Click the trash can icon next to the message you wish to delete.
Confirm the permanent deletion by clicking Yes.
How To: Editing a Custom Event Message
How To: Editing a Custom Event Message
Click the pencil (edit) icon next to the message you wish to edit.
Follow the same steps outlined here as if you were creating a new message.
Event Message Tokens
You can personalize your event messages using tokens. Additionally, you can include the token [event:registration_update_url] to provide a link to their personal registration page and tokens to provide links to add the event to their calendars.
To learn more about using these tokens and to see a complete list of available tokens, explore our article, Tokens for Event Messages.
Notifications
When an attendee registers for an event, you can configure internal users to receive a notification email.
How To: Add Notification Email
How To: Add Notification Email
Navigate to Engagement > Events > All Events.
Click on the event's name or the pencil icon to open the editor.
Click on the Signups tab.
Click the Notifications sub-tab from the left-hand menu.
Click + Add Email Address.
Input the user's email address.
Repeat steps 5 and 6 for additional users that need to be notified.
⚠️ If you are creating an event, this concludes the series of articles reviewing general event creation and customization processes. Now, we recommend that you become familiar with Managing Event Attendees.