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Activity Feed: Overview

The Element451 activity feed tells a story of the student engagement through the admissions funnel.

Eric Range avatar
Written by Eric Range
Updated over a week ago

Overview

You can gain insights into student engagement with your institution through Element451's Activity Feed. This feature chronicles students' engagement, presenting a chronological narrative encapsulating their journey.

πŸ“™ Note: You must have the Activity Feed card displayed on your profile template.

Activity Tracked

The activity feed includes the following activities by an external user:

  • Creation of the user record

  • Communications sent

  • Communications received

  • Communications opened/clicked (with details of date and time)

  • When they logged into their account

  • Links clicked

  • Registration for Events

  • Cancellation of Events

  • Attendance of Events

  • Page views

  • Tasks/changes completed by staff members


Accessing + Viewing Tracked Activity

  1. Navigate to Contacts > People or use the search bar in the top right corner to search the student's name.

  2. Click on their name to open the profile.

  3. Look for the Activity card on the user profile. You can also search for it using the search bar.

  4. To expand and view all activity, open the Bolt Sheet by clicking the arrow next to Activity or clicking the More button at the bottom.
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  5. You can use the filters in the left menu to narrow down the activity feed.
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  6. From the Bolt Sheet, you can view the details of each activity.

    • To view more information about a specific activity, click the eye icon on the right side to expand the information provided. For example, if the activity is "Clicked a link," you can view the URL clicked, geographical location, IP address, and platform used by clicking the eye icon.

πŸ’‘Tip: Utilize the activity feed to create workflows and monitor the student journey from inquiry to graduation.


Email Content Viewer

πŸ“™ Note: By default, only Element451 administrators have access to view Email content. Contact your administrator to request one of the following Records permissions:

  • See Sent Email/SMS Content

  • See Sent Email/SMS Content - Sensitive Info Redacted

For most users, we recommend assigning the See Sent Email/SMS Content - Sensitive Info Redacted permission.

Within the Activity Feed, you can view emails exactly as they were rendered when sent, inclusive of tokens and dynamic content. This ensures that you see the delivered email as the Contact saw it. Emails tracked by the Activity Feed include:

  • One-Time Campaigns

  • Ongoing Campaigns

  • Appointments: Autoresponders

  • Applications: Autoresponders

  • Events: Notifications

  • Events: Custom Messages

  • Password Reset: Autoresponders

Email content is viewable on the following email activities: delivered, bounced, opened, and clicked link in email.

πŸ“™ Note: Access to email history in the content viewer is limited to emails sent on or after February 5, 2024.

To view email content from the Activity Feed:

  1. Locate the email activity you wish to view

  2. Click the eye icon

  3. Click the View Content button


SMS Content Viewer

πŸ“™ Note: By default, only Element451 administrators have access to view SMS content. Contact your administrator to request one of the following Records permissions:

  • See Sent Email/SMS Content

  • See Sent Email/SMS Content - Sensitive Info Redacted

Within the Activity Feed, you can view SMS messages exactly as they were rendered when sent, inclusive of tokens and dynamic content. This ensures that you see the delivered SMS messages as the Contact saw it. SMS messages tracked by the Activity Feed include:

  • One-Time Campaigns

  • Ongoing Campaigns

  • Appointments: Autoresponders

  • Applications: Autoresponders

  • Events: Notifications

  • Events: Custom Messages

SMS message content is viewable on the received SMS activity.

πŸ“™ Note: Access to SMS history in the content viewer is limited to emails sent on or after February 5, 2024.

To view SMS content from the Activity Feed:

  1. Locate the SMS activityyou wish to view

  2. Click the eye icon

  3. Click the View Content button


Adding Custom Activities

As mentioned above, Element451 automatically tracks a lot of activity, but there may be situations where you might want to monitor additional activities. You have the ability to add these custom activities to a student's profile.


Tracking Activity Feed Changes by Internal Users

The activity feed includes tracked changes made by internal users. As a result, if needed, leadership/admins can quickly investigate the changes in a student's record.

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