Element451 helps you track student engagement with your office and stores the data in Activity Feed. This chronological story gathers information on the following:
Creation of the user record
Communications opened/clicked (with details of date and time)
When they logged into their account
Registration for Events
Cancellation of Events
Attendance of Events
Tasks/changes completed by staff members
Below is an example of the activity feed:
To filter the activity feed, for example, to only show email engagement, use the left-hand menu to filter to Email. It will only show Email engagement activity.
Furthermore, within these activities, administrators can view the details of each activity. For example, if the student opened an email several times, then the activity feed will show each email open as a separate activity; it will tell you the following details:
Geographical location: country, region, city, zip
Platform: OS, Browser, Devise, Mobile, IP address
Use the activity feed in your everyday communications with students to build workflows and see the whole picture of the student journey through the admissions funnel.