Geocoding is included in the Element Engage package and is available as a premium add-on for Bolt and Ignite packages or partners contracted before January 2024. To learn more about adding the feature, contact the Element451 customer support team.
Overview
Element451 offers a geocoding service that makes it easy to use a filter to segment users based on their distance from a specific address.
Geocoding is the process of converting addresses (like "1 Glenwood Ave, Raleigh, NC") into geographic coordinates (like 35.7779° N, -78.6420° W).
Harnessing the power of geocoding in your user segmentation means your communication is not just targeted; it's location-smart. It's about reaching the right students in the right place at the right time.
Important Considerations
Only United States and Canada addresses can be geocoded.
Street_1is a required field for geocoding.
Add a Geo Filter
Before starting this process, we recommend having a good understanding of Filters + Segments.
Geocoding is used when you apply the Address Location filter in the People Module (Contacts > People).
Once you select the Address Location filter, you will configure the constraints:
Operator: Distance From
Address: The address from which to measure. Beginning to type here will bring up an auto-complete using Google Maps to assist you in finding the exact address.
Count: Select one:
At most (will include all users whose location is within that distance)
At least (will include all users whose location is beyond that distance)
Distance: The number of miles/kilometers you would like to set as a maximum distance from the chosen address
Unit: Choose to measure in miles or kilometers
Use Case
Combine the power of location with other filters, like survey responses, to create ultra-focused segments.
For example, you can easily craft a segment of 'Local Students Who Answered a Survey,' pinpointing students within a certain distance from your campus who engaged with your survey. This allows for incredibly targeted communication and analysis, ensuring your messages are as relevant and personalized as possible.