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Enhancements to the Insights Web Activities Dashboard | April 2024
Enhancements to the Insights Web Activities Dashboard | April 2024
Michael Stephenson avatar
Written by Michael Stephenson
Updated over 7 months ago

Release Notes

Issued: 04/19/2024

Released: 04/19/2024


Overview: The recent enhancements to the Insights Web Activities Dashboard are designed to further empower users by offering more detailed and actionable insights into how visitors interact with your website. With the addition of a new IP Address filter, enhanced conversion tracking, and advanced visualization tools, these updates help refine your analysis and strengthen your data-driven decision-making capabilities.

Details:

  • IP Address Filter: Enhance the accuracy of your analytics by excluding specific IP addresses, such as your campus, to focus on more relevant visitor data.

  • Conversion Tracking: We've added two new metrics to the Sessions tab:

    • Appointment Scheduled and Conversation Opened: These metrics help you track how many sessions lead to key visitor actions, along with insight into the sources of these sessions. This enhancement allows for deeper analysis of user engagement and the effectiveness of your content in driving conversions.

  • Form Submissions Visualization:

    • Average Submissions per Student: A new graph now shows the average number of form submissions per student, providing a clear measure of engagement.

    • Form Occurrence Control: Filter submission data by specific form occurrences to pinpoint high-performing content and optimize future forms.

Benefit: These enhancements not only provide finer control over data segmentation and analysis but also equip users with deeper insights into visitor behavior patterns. By enabling more precise filtering and offering new metrics of visitor engagement, the dashboard helps you optimize your content strategy and enhance user interaction on your website.

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