What You Can Do With Campaigns451?
Campaigns451 provides the tools to create successful email and SMS campaigns. You can do the following in Element451's Campaigns module:
Customize design templates from a library of layouts
Create and send email and SMS messages to segments of your contacts based on things like their stage in the funnel (suspect, prospect, etc.), academic interest, geographic location, engagement level, etc.
Personalize email and SMS messages with the recipient’s name, etc.
Automate message sending by using workflows in your communications
Use A/B testing to see which version of an email gets the best response and automatically send the “winning” version
Use dynamic content to craft different versions of a communication for different audiences without having to recreate each message from scratch
Analyze the effectiveness of your communications by reviewing open and click rates, as well as other data points
Learn from communication analytics to improve future campaigns
The Pieces of a Campaign
Campaigns are typically a series of messages with a common goal or theme (student search, for example, or admitted yield). In Campaigns451, you build campaigns by creating individual communications.
Your campaign can contain as many or as few communications as you require. For example, if you need to send one message, you do not need to build a full-scale campaign. Simply create and send a One-Time email or SMS to the desired audience.
In addition to traditional email and SMS messages, there are other types of communications that help you build great campaigns. Here’s a look at all communication types.
SMS - a text message that can contain media (e.g. image, video)
Email - HTML email
Email + SMS - an email and SMS sent together (with different content)
A/B Testing - send the better performing version of an email. Test subject line, sender’s name, or content
Dynamic Content - different versions of a message for different audiences.
The Parts of a Communication
Audience - the recipients of a communication. This can be a segment (One-Time Communication) or defined by a workflow (Ongoing Communication)
Setup - basics about the message, including the type and channel
Templates - the design for an email. You can customize the layout of pre-built templates, add images, text areas, buttons, as well as adjust colors, spacing, etc.
For emails: text, images, buttons, and other elements entered into a chosen template For SMS: the text and any media included in the SMS
Preview - how the communication will look on a desktop, tablet, or mobile screen
Test - check your message by sending to one or more people to make sure all is ready to go
Send - send the message immediately or schedule it to send on a specific date. Messages with a workflow audience send based on the workflow’s setup
Analyze - view details about the performance of a communication (e.g. open and click rates)
Settings (A/B Testing) - specify the variable you would like to test (e.g. subject line, content) is and the test strategy set-up
Personalization (Dynamic Content) - how different versions of the communication based on a more specific audience are set up
Get started by learning how to create an email or SMS.